Comments on: Saying ’sorry’ does make a difference http://prvoyageur.wordpress.com/2008/06/12/saying-sorry-does-make-a-difference/ Exploring Public Relations, Social Media and News Media Wed, 25 Mar 2009 02:22:44 +0000 http://wordpress.com/ hourly 1 By: Richard http://prvoyageur.wordpress.com/2008/06/12/saying-sorry-does-make-a-difference/#comment-193 Richard Sat, 14 Jun 2008 05:45:42 +0000 http://prvoyageur.wordpress.com/?p=83#comment-193 Feeling and expressing sorrow is not an apology. An apology demands work to correct a habit or event. I am sorry for being late is does not express my apologies for being late: the former expresses empathy and the latter expresses resolution and a responsibility. PR counsel should reflect the true requirement to garner public approval: to admit sorrow when sincere, to apologize when necessary. What I read from your post is that the PM did not trust his staff to get this right so "the Prime Minister rewrote the majority of it...." Legal departments are very concerned with the word apologize as an admission of culpability. That said, I have not read any Canadian press coverage so what goes along with the "sorry" to convert it to an apology I have no idea. I am sorry not to be more informed on this issue but I live in the Polish market. Feeling and expressing sorrow is not an apology. An apology demands work to correct a habit or event. I am sorry for being late is does not express my apologies for being late: the former expresses empathy and the latter expresses resolution and a responsibility.

PR counsel should reflect the true requirement to garner public approval: to admit sorrow when sincere, to apologize when necessary.

What I read from your post is that the PM did not trust his staff to get this right so “the Prime Minister rewrote the majority of it….”

Legal departments are very concerned with the word apologize as an admission of culpability. That said, I have not read any Canadian press coverage so what goes along with the “sorry” to convert it to an apology I have no idea.

I am sorry not to be more informed on this issue but I live in the Polish market.

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